A real estate Web site that aims to be all things to all home shoppers will join the burgeoning ranks of online housing marketers today.he brainchild of a near-child, will go live with its real estate "dashboard," where users can create a personal page from for-sale listings, valuation tools, maps, photos, crime statistics, weather and neighborhood cafes, banks and airports. Whereas other sites usually provide a few of those resources, says its hub aggregates all the information a home shopper needs -- from a place to peruse four-bedroom colonials to where to find a baby crib. "Real estate is more than just listings, and that's the point," said , chief executive of whose teenage son developed the prototype for the site. "We're going to rise above (the field) by providing a much better, more-complete solution."
With 80 percent of home buyers and sellers turning to the Web, according to the National Association of Realtors, the potential is huge. But it is also increasingly crowded, with sites such as Yahoo, , Google and Realtor.com competing for attention. Not to mention that most real estate brokerages have their own sites with listings and local statistics. the popular home-valuation site, added demographics information, community-contributed photos and bulletin boards for local events to its site last week. However, Steve Murray, editor of Real Trends, a 20-year-old magazine that tracks the real estate industry, says has the advantage of providing more information from an even wider range of data sources. "You can go to or a local (Multiple Listing Service) site or but there's always a sneaking suspicion that you're not getting everything," he said. "I don't know of another Web site right now where I can look at five, six, seven or eight real estate sites and have the listings update immediately based on my parameters. And I can also find out where the golf course, restaurants and hospitals are."
source: updatere.com
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